If Megève is the fashion capital of the mountains, Maison AALLARD, next door to the famous church steeple on the village square, is a must for those who cultivate elegance at the summit. It all began in 1926, when Armand ALLARD opened his tailor's workshop on the church square in the village of Megève.

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For 3 generations, from father to son, the company has selected exclusive ready-to-wear and accessory collections every season, made in France or Italy, sometimes even in numbered limited editions. The secret of this institution is to perpetuate the spirit and know-how of its founder, while choosing the latest innovations for the manufacture of exceptional materials.

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This selection has given rise to exclusive AAllard models, sublime garments of rare elegance: fabrics by Ing Loro Piana & C, or Scabal, velvets by Duca Visconti di Modrone, flannels by Vitale Barberis Canonico, and the finest cashmere yarns by Todd & Duncan or Cariaggi.

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The cuts are timeless, classic or modern, fitted or loose for optimum comfort. The finishing touches leave nothing to chance, as they are crafted with the exacting attention to detail that goes into every detail: piped pockets, embroidered buttonholes, collars and cuffs in contrasting colors... And let's not forget AAllard's "must-have accessories". And don't forget the "must-have" AAllard accessories, available in the boutique just a few steps away on Quai du Prieuré.

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It's dedicated exclusively to them: heeled boots hemmed with fur, hand-patinated leather sneakers, "mountain-style" shoes in fat Pyrenean leather, sheepskin indoor moccasins, leather goods, silk squares, hats and gloves in a multitude of cashmere colors...AAllard is an exclusive and rigorous selection that combines Italian style and French elegance on a daily basis. The best of both worlds can be found here, in a place where only luxury and refinement can prevail. It's a spirit that lives on, in Megève and nowhere else.

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Push open the doors of the AAllard house! Don't hesitate. You'll be sure to return, sometimes as a neighbor, often as a loyal customer and friend. You'll be greeted by a smiling, efficient team who are always ready to help. This address, you should know, is shared the world over by lovers of fine things and collectors of exceptional moments.

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